TLN Brand Refresh
We engineered a refresh?of the TLN brand, a major undertaking?that included a refurbished logo. We set out to make the TLN logo?more contemporary and streamlined – and also optimized to work?across multiple platforms. As part of this process, we re-examined?and refined TLN’s colour palette. For example, we took a sombre?red and replaced it with Ferrari red, a brighter and more vital tone –?and also a colour that resonated with the TLN’s Italian?viewers and their sense?of national pride. We also created a series of original hand-drawn?designs resonant of Italian and Latin culture, providing unique?accents and a strong sense of originality and ownership for the?station. These accents – everything from dancing to cars to food – appear as a form of computer-generated paper,?lending a textural feel and also giving the?station flexibility to incorporate seasonal elements.?Our work on the TLN brand helped revitalize the station’s identity, giving it a much more contemporary feel and leaving it better adapted to a multi-platform, multi-screen world.