BMW –?Product Protections Series
As part of our ongoing collaboration, Cundari came to us to bring their vision of a photo-real BMW car animation to life. Cundari was looking to inventively?showcase BMW’s warranty policies by?creatively framing utilitarian information in a manner that was more engaging and eye-catching for?their customers. Loop’s animators worked to make the photo-real vehicle pristine and?immaculate, a process that included rigging, texturing, lighting and animating the car as?well as all of the background and environmental elements.?No small feat! Additionally,?we built the spot in a modular fashion so that it could be used all together or in different?combinations of the 4 videos. It currently lives in both the dealership and financial?services section of the BMW Canada website.