Human Experience

Loopmedia partnered with Cundari on this spot and our challenge with the ask from BMW was simple: create a video?spot that was different from what you might expect from a?traditional automotive spot, and that connected with the viewer on a?personal level. In other words, we needed to think about human?connections and what makes them tick. BMW’s “Human?Experience” spot unfolds as a fluid stream of imagery, carrying the?viewer along with the help of subtle, naturalistic editing.

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